Portfolio
Case Studies
Before & After:
Case Study: Melissa Jo Lonie
The client’s previous website did was outdated and not have e-commerce capbilities. It had a high bounce rate and low conversion numbers. The site was not showing her true brand.
Solution: We partnered with the client to conduct a full website redesign, focusing on a “human-centered” and “responsive design” approach.
Custom Website Design: We created a clean, modern, and intuitive user interface that made it easy for customers to navigate the site and find products.
Mobile-First Development: The new site was built to be fully responsive, ensuring a seamless shopping experience on any device, from desktop to mobile.
Strategic Branding: We helped them select a cohesive color palette and typography that reflected the elegance of their handmade products.
Before & After:
Case Study: Johanna Nelligar
The Client: Johanna Nelligar, a talented genderfluid freelance model and actress from New York.
The Challenge: Johanna’s original website was functional, but it was text-heavy and didn’t immediately showcase her visual talent. Industry professionals, such as casting directors and photographers, often spend only a few seconds on a portfolio site. The lack of a strong visual hook, an unorganized photo gallery, and a text-based biography meant that her unique skills and stunning portfolio were being overlooked. The site needed to be transformed into a powerful, visually-driven tool that would make an instant, professional impression.
The Solution: Our goal was to create a focused, industry-standard portfolio that highlighted Johanna’s versatility as both a model and actress. We partnered to redesign the site with a “visual-first” approach:
Visually-Led Homepage: The new homepage features a striking, high-resolution hero image that immediately captures attention.
Streamlined Bio & Stats: We simplified her biography, placing key stats like height, eye color, and hair color in a clean, scannable format.
Essential Industry Tools: To further professionalize the site, we integrated a downloadable digital comp card. This single-page PDF, featuring her best photos and contact information, allows clients to download her information and share it easily.
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